The Power of Pink

The Power of Pink

By Vanessa Palencia

Ask me what my favorite color is and I’ll say ‘pink.’ But want to know something ironic? I used to hate pink. If you asked me that same question a few years ago, then I would’ve said ‘blue.’

“So what? People change all the time,” you might say. That’s what I thought, too. I would’ve left it at that, but I’m the kind of person that seeks meaning and symbolism behind everything.

I’m not kidding. Google is my best friend. Even my son knows that (“mother loves Google,” he always says).

And I was right. About the symbolism behind the change in my favorite color. Color Psychology says that the color pink is associated with femininity, love, calmness, and optimism. Do you think it’s a coincidence that during the early stages of love, dopamine, the feel-good chemical, floods the brain and creates that ‘lover’s high’? I don’t think so.

Remember, pink is a combination of red and white. Red is notoriously known for representing passion, desire, and love while white is associated with goodness, innocence, and purity. Because pink takes from both of these colors, it becomes an entirely new representation of something: hope.

Empowered by Color claims that it “...calms and reassures our emotional energies…[and] puts people in touch with the nurturing side of themselves,” which means that pink has the power to ease the nerves. There was even a study done over 30 years ago to prove that Baker-Miller Pink could reduce aggression in prisoners! While there’s yet to be a more recent and sound study to prove it, I’ll take what I can get!

Knowing the meaning and power of the color pink, the shift in my favorite color makes so much sense now. I went from being single and liking the color blue to falling in love and experiencing all of the emotions that the color pink encompasses. But most of all, I went from being hopeless about finding love at all to having that hope restored. It’s because of the newfound peace in my life that I’ve come to love the color pink. I’ve always known that there was symbolism behind colors, but I love the power of pink the most.
 

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